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MOE’S SOUTHWEST GRILL® LAUNCHES NATIONWIDE SALSA GROCERY PRODUCT LINE

Fast Casual Restaurant Brand Adds Mild, Medium and Hot Salsa Retail Products

August 6, 2018

Moe’s Southwest Grill®, the fast casual restaurant franchise that is known for the famous “Welcome to Moe’s®!” greeting, legendary queso and free chips and salsa with every single order announces today that it is expanding its retail offering with the launch of a new in-grocery product line with three new, bold, chunky salsas.

“At Moe’s Southwest Grill, our culinary team takes our salsas very seriously – in our restaurants we offer several different seasonal flavors, some made with the world’s hottest peppers like Carolina Reaper and Ghost Pepper,” said Bruce Schroder, President, Moe’s Southwest Grill. “Naturally, the next step was to bring our delicious salsas to grocery stores so our fans can enjoy Moe’s salsas anywhere, at any time.”

Inspired by authentic, southwestern flavors and spices, the new line of salsas are made from seasonal peppers, all-natural tomatoes, cilantro, onions, garlic and lime juice. Now available nationwide on Amazon and at several grocery store chains including Publix, Price Chopper, Shoprite, Tops, Buehler’s, Dave’s Market and Heinen’s. The three salsa flavors are all certified Gluten-Free, ranging from Mild, Medium to Hot, with the suggested retail price of $3.99.

• Moe’s Mild Salsa: This is a mild salsa but there is definitely nothing mild about the smoky ancho and dark chili flavors.
  
  
• Moe’s Medium Salsa: Get ready to spice things up a bit with this salsa made with cayenne pepper.
  
  
• Moe’s Hot Salsa: You will need water ready because this salsa is fire made with habanero flavor.
  
  

“Since the brand was launched in 2000, Moe’s Southwest Grill has created a loyal fan base that love our brand personality and products,” said Dave Mikita, SVP & President, Global Channels.  “Moe’s continues to be focused on launching additional products inspired by the southwest in the grocery channel for our fans to enjoy at home.”

Additional Moe’s grocery products are available including spicy guacamole, roasted corn poblano queso, chicken empanadas and more. These items are exclusively available at BJ’s.

For more details about Moe's salsas, click here. To stay connected to all things Moe's, follow the brand on Facebook, Instagram and Twitter.

About Moe’s Southwest Grill^®
Welcome to Moe's!® Founded in 2000 and based in Atlanta, GA, Moe's Southwest Grill® is a fast-casual restaurant franchise that serves high quality and fresh southwestern food. Moe's has an extensive variety of menu items to please the entire family – from burritos to specialty items like quesadillas, nachos and stacks. Whether you visit one of our 700 franchised locations or have us cater your next event, free chips and salsa come with every order, and each restaurant has a salsa bar and serves our famous queso. Moe's Southwest Grill® has been recognized as the Brand of the Year in the Fast Casual Mexican Restaurant category for two years in a row based on the 2016 and 2017 Harris Poll EquiTrend® Studies. Check us out online at www.moes.com to find a store near you, and then connect with us on Instagram, Twitter and Facebook.